Advertising privacy

Google receives page URLs, device information, advertising click identifiers and call-button tap events to measure advertising and support ad optimization. A tap is not a completed call or purchase. No email, name or phone number is sent for customer matching. Accept or reject advertising measurement; change your choice later in Cookie settings.

Google measurement

We use Google Analytics and Google Ads to understand visits and website call-button taps. Google may receive page URLs, device and browser information, IP addresses, cookie identifiers and advertising click identifiers. These support advertising measurement and, when selected in Google Ads, optimization. A website call tap is currently a secondary reporting action, not a sale or verified phone conversation. We do not send customer matching details through this measurement.

Your choice

In the EEA, UK, Switzerland and Canada, or when your region cannot be resolved, Google measurement is blocked until you accept. Canada is treated conservatively because our country lookup cannot distinguish Quebec. Elsewhere measurement is enabled unless you reject it. Selecting Reject advertising blocks subsequent measurement events everywhere. Open Cookie settings at the bottom of any page to accept or withdraw; opening settings does not change your existing choice. Withdrawal cannot recall information already sent to Google.

Choice records

This browser stores an anonymous visitor reference, each acceptance or rejection, its time, the region lookup, and the notice text and choices shown. Withdrawal adds a new record without removing earlier acceptance evidence. A local call-tap record references the choice and region. No customer email, name or phone number is used for matching. Clearing browser storage removes these local records and may show the notice again.

Read Google’s advertising privacy information and Google’s privacy policy. For questions, call 0707 555 000.